frequently asked questions
Why Arctic ice?
We’re targeting the Arctic (which acts as a global heat shield) because it’s warming at 2x the rate as the rest of the world.
According to NOAA’s 2018 Arctic report card:
Surface air temperatures in the Arctic continue to warm at twice the rate relative to the rest of the world. Arctic air temperatures for the past five years have exceeded all previous records since 1900.
Over the past four decades, the oldest, thickest Arctic sea ice has declined by a devastating 95%.
Herd populations of caribou and wild reindeer across the Arctic tundra have declined by nearly 50% over the last two decades.
Warming Arctic Ocean conditions are coinciding with an expansion of harmful toxic algal blooms and are threatening food sources.
These changes that are happening in the Arctic don’t just affect that region but have rippling effects WORLDWIDE.
Ice911’s #1 rule is “first do no harm”. Our microspheres are 100% safe for humans, animals, aquatic life, and ecosystems.
We’ve spent the past decade developing and testing methods to use safe materials as a thin reflective layer on Arctic ice.
The aim remains to stabilize global climate and slow the devastating effects of climate change while giving the world much-needed time to implement long-term sustainable energy and conservation solutions.
Once dispersed in limited, strategic locations theses microspheres can restore the Arctic's natural heat shield, rebuild its wildlife habitats, and help stabilize global climate in the region.
NASA has confirmed that our “bright ice” materials dramatically reduce the rate of melting in field tests. When ice lasts longer, the Arctic stays cooler than otherwise, and so does the planet.
By reducing Arctic warming, our approach gives the world more time to implement sustainable solutions like renewable energy, electric transport, reforestation, and conservation.
Since our quiet start in 2006, we’ve made enormous progress including:
Testing environmentally safe, inexpensive materials.
Developing polar-strength instrumentation.
Demonstrating slower melt rates.
Attracting interest from global environmental groups.
Gaining respect at tech and sustainability contests.
Why it’s urgent
The most reflective type of ice in the Arctic—multiyear ice that survives arctic summers—has melted with shocking speed over the last few decades as the poles warm even faster than the rest of the planet.
As the climate-stabilizing ice cap disappears, freshly exposed parts of the Arctic Ocean soak in heat from the sun, accelerating local ice melt and global temperature increases. Lost ice has already contributed to one-third of the global rise in temperature.
Our solution has the potential to stop this destructive trend, save multiyear ice, and help turn new winter ice into multiyear ice. And, while we’re starting with the melting Arctic ice, our solution could have worldwide reach.
The longer we wait, the more temperatures will rise, and the more devastating the impacts will be. By acting to slow the melt now, we are working to give ourselves the chance for a healthy future on planet Earth. If we can bring back more reflective multiyear ice, there’s a chance that we can restore the Arctic’s ice cap and its ability to protect the Earth from extreme heat.
First, do no harm
Our materials are benign by design. The microspheres are 100% safe for humans, animals, aquatic life, and ecosystems. Learn more about our nontoxic material.
How you can help
Donate, become a foundation partner, volunteer, spread the word! We’re a 501(c)3 nonprofit and rely on donations from pioneering individuals and foundations who care about creating a better world. Please join us and pioneer the way to a cooler world. Take action now!
Our Reddit Ask Me Anything interview might help answer your additional questions.