Arctic 101: WHY ARCTIC ICE MATTERS
We chose to focus on the Arctic because it's the area where we can make the largest impact on global temperatures. The ice in the Arctic acts as a global heat shield, reflecting heat that would otherwise warm the ocean and destabilize global weather.
According to NOAA’s 2018 Arctic report card, over the past four decades the oldest, thickest Arctic sea ice has declined by a devastating 95%.
With the region’s ice declining, we need to act now or we could see an icefree Arctic summer by 2030.
Over the years, satellite-based passive microwave images of the sea ice have provided scientists a reliable tool for continuously monitoring changes in the Arctic ice. Every summer the Arctic ice cap melts down to what NASA scientists call its "minimum" before colder weather begins to cause ice cover to increase.
The above 24-second video from NASA displays the area of the minimum sea ice coverage each year from 1979 through 2016.
There are three ways the Arctic reflects heat:
Young, bright ice, which is basically a combination of ice and snow, reflecting 90% of the heat that comes its way.
Bare ice reflects 50% of heat.
Open ocean only reflects 6% of heat.
Our nontoxic microspheres mimic the young, bright ice to reflect the most heat possible -- keeping more ice in the Arctic and the planet cooler for everyone.
Because the ocean absorbs 94% of the heat that comes its way, the Arctic could become a global heater if we let its ice melt. Our team is developing and testing an environmentally-safe climate restoration solution that reflects the most heat and mimic young, bright ice. It’s our goal to keep more ice in the Arctic during the summer and restore the region’s ice sheet to its previous size over time.