HOW WE DO IT
When experimenting with different materials, we strove to find the most adaptable technology for reducing both ice and water loss in large-scale applications. However, adaptable also took on a second meaning as we progressed -- our technology needed to adapt to its local ecosystem as well. With this in mind, our newest IceAid materials are bio-safe and bio-degradable, and can be completely removed from water or ice without causing harm to the local environment.
Because rapidly melting Arctic ice contributes to up to 33% of global warming, we thought it best to focus our efforts on the Arctic ice cap, and specifically the Fram Strait where thicker ice could have a great impact. But we didn't stop there. We wanted our IceAid technology to be equally impactful in large water reservoirs, which are experiencing increasing water loss as droughts continue and temperatures rise. This means less water is available to millions of people across the Western U.S. and other drought-stricken areas across the world without a technology like IceAid to reduce the losses.