10 years of research and testing, decades of benefits, and 5 defining principles.
- Do no harm. Ice911’s ice-brightening material is safe for humans and animals, can be reversed if necessary, and degrades into sand.
- Don’t give up. We won’t stop until the Arctic is restored to its primary role – keeping the planet cool.
- Do the most with the least. A small amount of our material goes a long way when applied in strategic locations in the Arctic. Much like small yearly contributions to an investment account can compound into a large savings in retirement.
- Do good for everyone. Whether it’s helping polar bears, the endangered Pica in the Andes, climate refugees, or those concerned about the future, our solution has a global impact.
- If not now, when? If not me, who?