10 years of research and testing, decades of benefits, and 5 defining principles.

  1. Do no harm. Ice911’s ice-brightening material is safe for humans and animals, can be reversed if necessary, and degrades into sand.
  2. Don’t give up. We won’t stop until the Arctic is restored to its primary role – keeping the planet cool.
  3. Do the most with the least. A small amount of our material goes a long way when applied in strategic locations in the Arctic. Much like small yearly contributions to an investment account can compound into a large savings in retirement.
  4. Do good for everyone. Whether it’s helping polar bears, the endangered Pica in the Andes, climate refugees, or those concerned about the future, our solution has a global impact.
  5. If not now, when? If not me, who?